Gigi Ruf at Nike

Under bright, bluebird skies, 18 of the world's most notable up-and-comers alongside the icons of snowboarding progressed the sport to a new level, as Red Bull Supernatural ran at Baldface Lodge outside of Nelson, B.C., Canada. From the first rider to drop, Scotty Lago, through Travis Rice's final run, the never before ridden Red Bull Supernatural course challenged every aspect of the competitors' talents, bringing the most progressive riding of our time together in a single run. Don't for...

Gigi Rüf's full part from Nike Never Not.

After some bad weather and watching tons of movies the real kicker session starts for the Nike snowboard team visiting Norway. See how the full team, each with their own style and joined by legends like Nicolas Muller and Gigi Ruf, throw it down in the dreamy landscape of Strandafjellet. To find out more about the boot that inspired the Vapen Sessions go to: nike.com/​vapen

Everybody needs a good old fashioned crash sometimes. It wakes you up and reconnects you to your body and mind...but it can be painful too! Even Arthur Longo and Gigi Rüf got rebooted a few times last season and came out fine in the end. Arthur was scoring the opener of Unique8 and Gigi claimed the ender!

The X Games all-video "Real" contest series just crossed boundary lines into a whole new world. With the addition of Real Snow Backcountry presented by Burn, set to debut in conjunction with March's Winter X Games Tignes 2012, the series ventures into big-mountain snowboarding territory for the first time! Featuring : Gigi Ruf, Nicolas Muller, Jussi Oksanen, Mark Sollors, Mathieu Crépel, Devun Walsh, Iikka Backstrom, and John Jackson.

Featuring Burn Units snow team riders Gigi Rüf, Arthur Longo, Ståle Sandbech and Mathieu Crepel, this short film by Johannes Östergård explores two contrasting sides of freestyle snowboarding: stylish moves in hand-shaped, natural terrain, and progressive tricks in modern machine-cut snowparks.

What better way to celebrate the launch of Nike Snowboarding in South America than with a little heli-boarding in Valle Nevado? Gigi Ruf, Nicolas Muller and Danny Kass head south to meet up with local boy Manuel Diaz and slash some powder. Set your drool meter to 11. Music: "Wake Up Drill II" by Grails