In 1924, adidas embarked on a mission to provide athletes with the best possible equipment. Since then, snowboarding became a thing, but our mission remains the same. Our athletes are the heart and soul of everything that we do here at adidas. With “Rider of The Year”, and “Video Part of The Year” nominations, this past season was a big one for our Snowboarding team. So let’s celebrate that together, even if it is just on the Internet. Here’s a highlight reel of sorts, featuring a handful of...

Inspired by the 90s skateboarding staple and built for the snow, The Superstar boot has arrived. Last spring as the season was coming to a close, with video parts wrapped up and the gnarliest tricks in the bag; the adidas Snowboarding team brought it back to the basics and took some laps. Featuring Kazu Kokubo, Keegan Valaika, Jake Blauvelt, Louif Paradis along with special guests Nik Baden, Alex Sherman and Mark Gonzales. inspirée par le skate de base des années 90 et construite pour le s...

Last winter Keegan Valaika, Forest Bailey, Artem Smolin, Alex Tank and friend Jonas Michilot took one crazy adventure via the Trans-Siberian railroad. See what they got into in our newest feature, Nomad 3 of 3: TransSiberia.

Last winter Keegan Valaika, Forest Bailey, Artem Smolin, Alex Tank and friend Jonas Michilot took one crazy adventure via the Trans-Siberian railroad. See what they got into in our newest feature, Nomad 3 of 3: TransSiberia.

Laguna Beach, California is not a place commonly associated with snowboarding talent. Then again, Keegan Valaika is an uncommon kid whose trajectory in pro snowboarding has been anything but predictable. As a grom he localized the SoCal park mecca that is Bear Mountain, where his natural ability quickly blossomed into a full-blown prodigy designation within snowboarding's ranks. Soon swept up in sponsorship and competition, Keegan quite literally grew up in the industry. The influence of vete...

This is a special year for Videograss. They have combined last year’s riders and put their focus into what we believe to be one of the best crews ever assembled. The Last Ones represents anyone who puts their hearts and souls into an annual project and strives to keep this key part of our culture alive. DONT GIVE IN! MAKE IT SPECIAL! featuring: Bryan Fox, Chris Bradshaw, Danimals, Danny Larsen, Darrell Mathes, Gus Engle, Jake Kuzyk, Jake Olson Elm, Joe Sexton, Jonas Michilot, Jordan Men...