In 1924, adidas embarked on a mission to provide athletes with the best possible equipment. Since then, snowboarding became a thing, but our mission remains the same. Our athletes are the heart and soul of everything that we do here at adidas. With “Rider of The Year”, and “Video Part of The Year” nominations, this past season was a big one for our Snowboarding team. So let’s celebrate that together, even if it is just on the Internet. Here’s a highlight reel of sorts, featuring a handful of...

Inspired by the 90s skateboarding staple and built for the snow, The Superstar boot has arrived. Last spring as the season was coming to a close, with video parts wrapped up and the gnarliest tricks in the bag; the adidas Snowboarding team brought it back to the basics and took some laps. Featuring Kazu Kokubo, Keegan Valaika, Jake Blauvelt, Louif Paradis along with special guests Nik Baden, Alex Sherman and Mark Gonzales. inspirée par le skate de base des années 90 et construite pour le s...

Mark McMorris learning the backcountry ropes from Jake Blauvelt, Terje Håkonsen and Nicolas Müller in Revelstoke, British Columbia. An excerpt from "Snowboarding: For Me." Buy the full movie on iTunes: http://oak.ly/10lOTps For more information about the movie: http://www.SnowboardingForMe.com

Some of the best and biggest moments of the 2012/2013 season, featuring the stars of the Oakley Snowboard Team. Including Jake Blauvelt, Shaun White, Stale Sandbech, Eero Ettala, Danny Kass, Kazu Kokubo, Terje Haakonsen, Nicolas Muller, Rusty Ockenden, Mark McMorris, Torstein Horgmo, Seb Toutant, JP Walker and Jamie Anderson. Song: Rose Windows - Native Dreams ========================================­======= Check out this year's outwear and goggles at http://snow.oakley.com...

As a world-renowned pro at the forefront of backcountry progression, Jake is known for his fluid blend of soulful freeriding and innate technical trickery. In his quest for pure, all-mountain expression, the Vermont native turned Washington local has pursued a singular and relevant path in snowboarding. Jake’s formative years were spent on the east coast competing in icy halfpipes and rock hard slopestyle courses, until he turned pro after winning some of the biggest events in the world, i...