never not : 12 videos

Featuring a diverse cast of the world's most talented riders, Never Not brings viewers along for a nonstop, all-terrain mission to the bleeding edge of snowboarding progression. From the high peaks of the Alaskan alpine to Canada's powder highway to the streets of Moscow and the American Midwest, Never Not presents a mind-bending blend of backcountry and urban action. Whether your favorites are veteran powder pros like Nicolas Müller and Gigi Rüf or young and hungry riders on the rise like Je...

Austin Smith's full length video part from Nike Snowboarding's Never Not Part 1.

Halldor Helgason's full length video part from Nike Snowboarding's Never Not Part 1! Never Not also available at the iTunes store! Part 1: swoo.sh/19l3iki Part 2: swoo.sh/19o7y3U Never Not Part 2 soundtrack by Piers Baron available here: swoo.sh/1a3UEZb

Gigi Rüf's full part from Nike Never Not.

Never Not Part 2 takes a deeper look at snowboarding, going beyond the action, the tricks, & the travel to expose the people behind the progression. By elevating the voices and viewpoints of the world's best riders, this film taps into the snowboarding spirit, exposing audiences to the sport's unique culture and characters. Getting up close and personal with the riders, we learn what it takes and what it means to realize your potential and live the snowboard dream. Exploring the cre...

This week the Nike crew heads to Whistler, B.C. and Keystone, CO for some insane snowboarding park riding.

Halldor Helgason is a loose individual. Do not try this at home.

From AK to Austria, the Nike crew goes to great lengths in search of the deepest snow and best terrain imaginable.

The official teaser of Nike's much anticipated Never Not Part 1.

Spend a day in the streets with Justin Bennee.

Listen up everybody. Snowboarding sounds awesome!

What's with the swallow tail in Alaska? Austin Smith rips some savage powder and sheds some light on the interesting board shape he rode this winter.