Up Close: Justin Bennee

Gigi Rüf's full part from Nike Never Not.

Listen up everybody. Snowboarding sounds awesome!

The official teaser of Nike's much anticipated Never Not Part 1.

From AK to Austria, the Nike crew goes to great lengths in search of the deepest snow and best terrain imaginable.

Austin Smith's full length video part from Nike Snowboarding's Never Not Part 1.

Featuring a diverse cast of the world's most talented riders, Never Not brings viewers along for a nonstop, all-terrain mission to the bleeding edge of snowboarding progression. From the high peaks of the Alaskan alpine to Canada's powder highway to the streets of Moscow and the American Midwest, Never Not presents a mind-bending blend of backcountry and urban action. Whether your favorites are veteran powder pros like Nicolas Müller and Gigi Rüf or young and hungry riders on the rise like Je...

Smörgåsbord is a typical swedish meal, so it explains the name of this scandinavian trip for the Nike team. If you want to know a bit more about the whole story, here is the link: http://goo.gl/ItKze

Halldor Helgason's full length video part from Nike Snowboarding's Never Not Part 1! Never Not also available at the iTunes store! Part 1: swoo.sh/19l3iki Part 2: swoo.sh/19o7y3U Never Not Part 2 soundtrack by Piers Baron available here: swoo.sh/1a3UEZb