Vidéo // La compétition, moteur d'innovation!

We make bikes to ride faster. Bikes to take our riders to the top of the podium.
Innovation is in our DNA and our pro riders help us develop ever more efficient bicycles. They are involved in every stage of development, helping us understand how the human body interacts with the machine, what is needed for comfort and for efficiency. How to make bikes that help them ride faster. Lapierre are focused on achieving our goals of pushing the boundaries of technology to produce the very best bicycles, designed for efficiency, comfort and performance.
It's not the destination, but the road that counts!
Gilles Lapierre (Managing Director), Nicolas Vouilloz (Pro rider & R&D coordinator) and Rémi Gribaudo (R&D project manager) tell us a little bit more about the bike development at Lapierre.