What better way to celebrate the launch of Nike Snowboarding in South America than with a little heli-boarding in Valle Nevado? Gigi Ruf, Nicolas Muller and Danny Kass head south to meet up with local boy Manuel Diaz and slash some powder. Set your drool meter to 11. Music: "Wake Up Drill II" by Grails

Justin Hostynek trekked into the steep and deep with some the most-experienced crew on the Nike Team for the final chapter of the Nike Snowboarding project. After years of filming with Nico and Gigi, Justin already had the relationships and knowledge to get the best of the best from these riders. They were joined by Danny Kass, who after years of halfpipe dominance is taking things out of bounds, and Eric Jackson who rounded out a dream team of riders with insane style and tricks. If you drea...

Brad Kremer has been a staple snowboard filmmaker for longer than many of the riders on the Nike team have been alive, and even he was wowed by the setting for the Park Chapter of the Nike Snowboarding Project. “I’ve seen a lot of amazing parks in my days, but I have to say that what they built at Montafon for Nike was at the top of the list,” he said. The crew of Sage Kotsenburg, Louie Vito, Gjermund Braaten, Jamie Nicholls, Danny Kass, Ethan Morgan, Jan Scherrer, Peetu Piiroinen, and Austin...

Join Shane O'Neill, Alex Campbell and Nick Boserio as they skate their way around China. A 15-day trip sees them skating Hong Kong, Shenzhen, Guangzhou and Shanghai. #SkateEveryDamnDay

Joe Carlino took to the streets with Johnnie Paxson, Jess Kimura, Halldor Helgasson, Justin Bennee and Jed Anderson. Joe's resume includes a few of the best Transworld flicks to date, as well as helping start Videograss, easily one of the most relevant production companies today. Filming on the streets isn't easy, but Joe was given total control to make the project he wanted and that freedom shows in the results. Even with the constant search for new spots and dealing with realities such as...

Gino Iannucci adapts a tennis classic for skateboarding.

The finished edit experience of what it was like for Eric Koston, Sean Malto, Omar Salazar, Stefan Janoski, Alex Olson and Paul Rodriguez to skate together every damn day as a crew in China, doing what they do best at some of the best spots in the world while experiencing the city and culture of Shenzhen.

Two of the most progressive and stylish street riders in the game, Alex Kennedy (UK) and Simone Barraco (Italy), spent twelve days on the streets in and around Tel Aviv, Israel with the ever-creative filmmaker Richard Forne behind the lens. All that's left for you to do is press play….

After a blistering week of surfing down at the 2012 Nike Lowers Pro the final day arrived with only eight surfers left standing. Ultimately it was the 21st century progression of Gabriel Medina that ran away with first place and the $30,000 golden spike.

From Ireland, France, Brazil, Australia, Hawaii and California, day four of the Nike Lowers Pro saw an international field light up the Lowers lineup and advance into the quarterfinals.

Gabriel Medina goes near perfect, Nat Young keeps rolling, and Lowers continues to pump, all part of an amazing day three down on the cobblestones at the Nike Lowers Pro.