Making Of Lange girl 2010
Lange’s playmate poster has been an institution for nearly 40 years. This technical, innovative brand – offering women’s specific models since 1970 - has been a favorite with technical skiers, especially ski shops that consistently display Lange’s annual playmate poster. Today collectors fight to acquire first editions, while the current model was swamped with requests for autographs at the ISPO trade fair!
For the last 3 years, another poster has generated a huge buzz: the Lange Girl Athlete poster. Before the poster’s release, there is always much speculation as to who will be featured next. By choosing to highlight their athletes, Lange goes beyond the clichés and wins over both men and women with this approach. The images reveal athletic skiers as radiant and feminine women and celebrates them as “Athlete of the Year”. After Julia Mancuso, Resi Stiegler and Maria Riesch, Manuella Moelgg is the new Lange Girl Athlete 2010.
For the last 3 years, another poster has generated a huge buzz: the Lange Girl Athlete poster. Before the poster’s release, there is always much speculation as to who will be featured next. By choosing to highlight their athletes, Lange goes beyond the clichés and wins over both men and women with this approach. The images reveal athletic skiers as radiant and feminine women and celebrates them as “Athlete of the Year”. After Julia Mancuso, Resi Stiegler and Maria Riesch, Manuella Moelgg is the new Lange Girl Athlete 2010.
