The bicycle industry is almost entirely comprised of enthusiasts and dreamers, but the crew at the San Luis Obispo development facility takes it to a level of intensity that is simply a notch higher. The SLO team operates as a true competitive family—the kind in which you refuse to be one-upped by your sibling, but where you become the world’s loudest cheerleader when your sibling wins. This competitive family dynamic is abundantly evident in the SLO group’s newest creation, DUB. This is a product that you don’t see or hear. It’s a product whose measure of success is when you’re not thi...