Freeride World Champion, 3 times in a row (2008/2009/2010), Xavier de Le Rue is definitely the best rider in the world. Have a look at the Freeride World Tour highlights and watch his insane line during the Xtrem de Verbier. Just amazing.

Enter the twisted and unpredictable realm of intense personal obsession and heroic artistic pursuit as we journey to the ends of the earth for the second chapter in our award-winning cinematic adventure, Lives of the Artists. Featuring James Lavelle and UNKLE and legendary freeriders Jeremy Jones and Xavier De Le Rue, 'Follow Me Down' explores a theme that anyone driven by some immeasurable passion will recognise — that there are no easy rides in life. We travel to Antarctica, spurning...

This week's Deeper Unplugged joins the crew in Glacier Bay, Alaska as a major winter storm bears down on them. As tent poles begin to break and snow levels bury their tents, all they can do is wait it out. Ryland Bell comments, "[the snow is] overhead high above the tents and--as you can hear--it's only getting stronger.

Mat Crepel and Jonas Emery enjoy fresh snow. Follow instructions : Pillows, one single fat kick and two unique riders; Go! Go! Go! Keep it freeride, perfect runs in Alaska and in Switzerland : Xavier De Le Rue and Jeremy Jones at work. "Rossignol Mini" ? Check the commercial break.

On Webisode 1 you'll see a best of Rooster as well as a portrait of Xavier De Le Rue and Henrik Windstedt, our 2008 Freeride Worldchampion ski and snowboard : Henrik Windstedt and Xavier De Le Rue. Congrats again for their amazing winter ...